考研复习专业课#2021年湖南师范大学张家界医院*专业英语*硕士研究生考研大纲

考研复习>>专业课>>正文2021年湖南师范大学张家界医院《专业英语》硕士研究生考研大纲

更新时间：2021/1/510:24:06

湖南师范大学硕士研究生入学考试自命题考试大纲

考试科目代码：[加试]考试科目名称：专业英语

一、考试内容及要点

（一） 、TourisminPerspective

1
、Understandwhattourismisanditsmanydefinitions.

2、Learnthecomponentsoftourismandtourismmanagement.

3 、Examinethevariousapproachestostudyingtourismanddeterminewhichisofgreatestinteresttoyou.

4
、Appreciatehowimportantthisindustryistotheeconomyoftheworldandofmanycountries.

5、Knowthebenefitsandcostsoftourism.

（二） 、HospitalityandRelatedService

1
、Studythelodgingindustry,itsancientorigins,itsassociations,namesofleadingcompanies,anditsvitalroleintheeconomy.

2、Appreciatetheimmensityoftherestaurantfoodserviceindustry.

3 、Learnthecurrenttrendsinresortsandtimesharingmodesofoperation.

4、Discoverwhymeetingsandconventions,aswellasmeetingplanners,aresoimportanttotourism.

（三）
、OrganizationsintheDistributionProcess

1、Becomefamiliarwithtourismdistributionsystemorganizationsandtheirfunctions.

2 、Understandtheroleoftravelagentsandtheirdominanceinthedistributionsystem.

3
、ConsiderthegrowingimpactoftheInternetonthedistributionsystem.

4、Examinetheroleofthetourwholesaler.

5 、Recognizethattravelsupplierscanuseacombinationofallchannelsofdistribution.

（四）
、Attractions ，Entertainment,RecreationandOther

1、Examinetheattractionssphere.

2 、Lookattheroleofthemeparks.

3
、Understandthegamingindustry.

4、Describepublicandcommercialrecreationfacilities.

5 、Recognizeshoppingasatravelattraction.

（五）
、MotivationforPleasureTravel

1、Adoptaprofessionalapproachtomotivationandrecognizedifferencesinotherpeople’smotives.

2 、Appreciatetherangeofideasontravelmotivation,includinghistoricalaccountsandpsychologicaltheories.

3、Beawareofcontemporaryresearchpracticesintourismthatintegratemotiveanddestinationfeatureassessments.

4
、Befamiliarwithconceptualapproachestotouristmotivationandrecognizethatthereiscontinualdevelopmentandenhancementofideasinthisfield.

（六）、CulturalandInternationalTourismforLife’sEnrichment

1 、Recognizethattravelexperiencesarethebestwaytolearnaboutothercultures.

2
、Identifytheculturalfactorsintourism.

3、Appreciatetherewardsofparticipationinlife-seeingtourism.

4 、Becomeawareofthemosteffectivepromotionalmeasuresinvolvinganarea’sculturalresources.

5
、Realizetheimportanceofculturalattractionstoanyareapromotingitselfasatouristdestination.

6、Evaluatethecontributionsthatinternationaltourismcanmaketowardworldpeace.

（七） 、SociologyofTourism

1
、Appreciatetheinordinatesocialimpactthattravelexperiencesmakeontheindividual,thefamilyorgroup,andsocietyasawhole—especiallythehostsociety.

2、Recognizethatacountry’sindigenouspopulationmayresentthepresenceofvisitors,especiallyinlargenumbers.Alsorecognizethattheinfluenceofthesevisitorsmaybeconsidereddetrimental,bothsociallyandeconomically.

3 、Discoverthattravelpatternschangewithchanginglifecharacteristicsandsocialclass.

4
、Becomefamiliarwiththeconceptofsocialtourismanditsimportanceinvariouscountries.

（八）、TourismComponentsandSupply

1 、Knowthefourmajorsupplycomponentsthatanytourismareamustpossess.

2、Becomefamiliarwiththenewerformsofaccommodations:condominiumapartmentsandtimesharingarrangements.

3
、Beabletousethemathematicalformulatocalculationthenumberofguestroomsneededforestimatedfuturedemand.

4、Developtheabilitytoperformataskanalysisinordertomatchsupply.

5 、Discovermethodsofadjustingsupplycomponentinaccordancewithfluctuatingdemandlevels.

（九）
、TourismPolicy：Structure
，ContentandProcess

1、Demonstratethecriticalimportanceoftourismpolicytothecompetitivenessandsustainabilityofatourismdestination.

2 、Outlinethestructureandcontentofatypicalpolicyframeworkforatourismdestination.

3
、Describeaprocessfortheformulationofadestinationtourismpolicy.

（十）、TourismPlanning，DevelopmentandSocialConsideration

1 、Identifythefactorsthatdeterminethesuccessofatourismdestination.

2
、Relatetourismplanningtotourismpolicy.

3、Discoverwhatthegoalsoftourismdevelopmentshouldbe.

4 、Recognizethatsomeseriousbarrierstotourismdevelopmentmustbeovercomeifadesiredgrowthistooccur.

5
、Learnthepoliticalandeconomicaspectsofdevelopment,includingthoserelatedtodevelopingcountries.

6、Appreciatetheimportanceofarchitecturaldesignandconcernforheritagepreservation,localhandicrafts,anduseofindigenousmaterialsincreatingtouristfacilities.

（十一） 、TourismandEnvironment

1、Recognizetheworldwideimportantofnaturalresourceconservationandsustainabletourismdevelopment.

2
、Learnhowecotourismcanbenefitlocalpeople.

3、Understandthedangersandlimitationsofecotourism.

4 、Understandtouristcodesofethicsandguidelines.

5
、Learncurrentenvironmentalpracticesoftourismorganizationsandsuppliers.

6、Learnhowtomaintainnaturaldestinations.

(十二) 、TravelandTourismResearch

1
、Recognizetheroleandscopeoftravelresearch.

2、Learnthetravelresearchprocess.

3 、Studysecondarydataandhowtheycanbeused.

4
、Understandthemethodsofcollectingprimarydata.

5、Knowwhodoestravelresearch.

（十三） 、TourismMarketing

1
、Becomefamiliarwiththemarketingmixandbeabletoformulatethebestmixforaparticulartravelproduct.

2、Appreciatetheimportanceoftherelationshipbetweenthemarketingconceptandproductplanninganddevelopment.

3 、Understandthevitalrelationshipbetweenpricingandmarketing.

4、Knowaboutdistributionsystemsandhowthismarketingprinciplecanbestbeappliedtoavarietyoftravelproducts.

5
、Beabletodomarketsegmentationtoplanamarketingprogramforthebusinessyouarethemostinterestedin.

6、Demonstratethelinkagebetweentourismpolicyandtourismmarketing.

二 、参考书目

Ratchie（eds）Tourism:Principles,PracticesandPhilosophies.JohnWiley&Sons,Inc.,Hoboken,NewJersey,10thedition

Sharpley,R.(1999)Tourism,TouristsandSociety.ElmPublications,Huntingdon.2ndedition